The Guide to Digital Marketing in Canada


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The internet is a potent medium of communication. It’s even more so now that digital advertising is commonplace. In recent years, social media has become an important part of how companies communicate with their target audience. In fact, the internet has become one of the most used media platforms in Canada. According to Statistics Canada, Canadians use social media frequently and it’s becoming an essential tool for businesses to reach their target audience quickly and efficiently. That’s why knowing how to use the internet effectively is so important — especially for digital marketing in Canada. In this article we’ll look at the top tips for digital marketing in Canada, provide some insight on what you can do online and what kind of links you need to make your business or product appear faster on search engines. We’ll also outline ways you can take action today to make your marketing strategy successful in the future . . . or not so successful!



Get to Know Your Audience

In order to know your audience, you need to know what they are looking for. If you know exactly what your audience is looking for, you can then target that exact audience with your marketing strategy. The harder you understand your audience, the easier it will be for you to reach that audience. The more specific you are about what your audience wants, the less specific your marketing strategy will be.



Use Content Marketing

You can use content marketing to appeal to your audience both in and outside of Canada. In the U.S., the most popular content marketing program is Hubspot’s content marketing platform. In Canada, that platform is most popular with content for French-language businesses — but you can use it for any language. Businesses can use Hubspot’s marketing platform to create content that's tailored to each individual's needs, such as an eBook or a content-rich website. Additionally, you can use content marketing to get your business in front of potential customers or prospects within a specific geographical area. For instance, you can publicize your restaurant on an online map, offering a free dinner for guests who search for you.



Be Specific

You need to be very specific about what you want your audience to see, hear and believe. Reaching out to your target audience directly can be a great way to discover what they would definitely like to hear. For instance, if you know that your target audience wants to be able to change their default setting when they turn on their computer, you can go into great detail on that in your marketing strategy.



Have an Agent in Canada

If you want to reach out to your target audience directly, it’s critical that you have an agent in Canada. You can achieve this by forming a joint venture with an entity that specializes in marketing to that audience. For instance, you can form a partnership with a marketing agency who specializes in online marketing to that audience. You can also form a partnership with a marketing or public relations agency that specializes in reaching out to that audience.



Focus on Organic Content

As you get more into digital marketing in Canada, you’ll start to focus more on organic content. This is the kind of content that is delivered directly to your audience’s email inboxes, forums or social media accounts. You can’t get to that audience via internet or social media platforms. Organic content is what you would do if you were reading a newspaper or magazine, looking at the article on the first page, and then flipping through the pages to see what else is in the paper and on the magazine stand. This type of content is often more expensive to produce and distribution than direct-to-consumer content, but it’s the kind of content that most businesses can access via email or other digital distribution channels.



Don’t Forget About Video Marketing

One of the most important roles you can take in digital marketing is to be the one who tells the story. When you want to tell a story, you need a video. There are a variety of ways you can achieve this. You can create a short video that explains your product or service to your audience, or you can create a long video and explain your product or service in depth. Regardless of how you choose to tell your story, it’s important that you capture the hearts, minds and dollars of your potential customers. Your video must be compelling and offer a true story. It must paint a complete picture of your product or service to the prospective customers, including how they can benefit from your product or service.



Summing up

The internet is a potent medium of communication. It’s even more so now that digital advertising is commonplace. In recent years, social media has become an important part of how companies communicate with their target audience. In fact, the internet has become one of the most used media platforms in Canada. According to Statistics Canada, Canadians use social media frequently and it’s becoming an essential tool for businesses to reach their target audience quickly and efficiently. That’s why knowing how to use the internet effectively is so important — especially for digital marketing in Canada. In this article we’ll look at the top tips for digital marketing in Canada, provide some insight on what you can do online and what kind of links you need to make your business or product appear faster on search engines. We’ll also discuss ways you can take action today to make your marketing strategy successful in the future . . . or not so successful! Get to know your audience, use content marketing, be specific, have an agent in Canada, focus on organic content, don’t forget about video marketing, and finish with organic care!