The Art of Digital Marketing




The digital age has presented marketers with a new set of challenges. Content is often the world’s most valuable resource these days, and companies are only getting started using content marketing to drive greater brand recognition, retention, and adoption of their products or services. Citigroup analysis found that online video had become the No. 1 source of brand awareness in the fourth quarter of 2017 — a trend that will only continue over the next 12 months as more advertisers explore their potential in this emerging medium. As content marketers, our job is to understand what works for us and adapt our strategies accordingly. We have to find ways to produce high-quality videos that capture the hearts of our audience while remaining cost-effective and time-efficient. To accomplish this, we take stock of everything we know about video marketing so far and experiment with new approaches on the fly. Here are seven effective ways you can leverage digital marketing to achieve your goals .



Leverage Conversational Marketing


Conversational marketing is the process of formally encouraging an audience to make a purchase or two with a single word or phrases used as a combination of two words or phrases that would normally connote different products or services. For example, if you were an advertising agency and you heard that people were looking for digital products like computers, answering yes to that invitation would be a great way to bring in new customers or increase your existing ones! Conversational marketing also known as telemarketing, influencer marketing, or paid post- production, can be a great way to bring in new customers and grow your existing ones. You can either provide your customers with face-to-face demonstrations or videos, or you can use any other medium where someone can participate in the process. You can leverage these methods to create all kinds of interesting content that your audience can easily follow and consume.


Wrapping up the digital marketing magic


The digital age has been an incredibly important and productive one for marketers. Over the next 12 months, more and more brands are going to have to think about how they want to reach as many potential customers as possible. With this in mind, how do you make the most of your digital marketing investments and create content that will capture the hearts of your audience while staying cost-effective and time-efficient?

Here are seven effective ways you can leverage digital marketing to achieve your goals .


Create Content that’s Easily Accessible


The internet is a visual medium, and with that comes the challenge of making content accessible to all users. In order to succeed at digital marketing, you have to make content accessible to all audiences, which means designing for both mobile and digital devices. For example, if your business is an online hair salon, you’ll have to make your online content accessible for people with disabilities as well as people with different learning levels.


Use Paid Advertising


Paid media can be one of the most effective ways to engage your audience. Here’s an example of how paid advertising can benefit your business . In this example, you advertise on several different news sites and in various publications. You then market yourself to the readers of those publications by writing articles and generating a lot of traffic for the websites. After all, how could you not want to become an authority in your niche? Among the publications that you advertise in, you want to choose one that clearly defines your niche and tells a story about your products or services. In this case, you don’t have to spend a lot of money on digital ads or even on a Website sales cycle. You can simply choose one of the news sites and start generating traffic for it as soon as you’vehatched a bit of concept.


Earn Free Advertising


An advertiser who pays his/her equals gets rewarded with a free ad that is much more engaging and meaningful than those sold for a fraction of the price. This is known as opt-in advertising and can be great for brands that want to reach a specific niche but aren’t yet in that ad-free zone. You can earn free advertising with any medium, including digital, social media, and mobile applications. For example, you could earn free advertising with your social media on Facebook. For every share that you gain on your social media posts, you would receive a single cent.


Influencer Marketing


In addition to earning free ads and free content, you can also use influencer marketing to bring in new customers and build your brand authority. This is how you can bring in clients and potential customers who might not otherwise be interested in your products.

In this example, your client is a fashion designer who is looking for new clients and wants to bring her designs to life. As the owner of this brand, you are offering to create designs for this client that reflect your company’s design direction. You would create a deviant hair style for this client using your brand-new hair styles designs. You would then share the deviant hair style on social media and let the growth of the collection happen as the client shared his or her thoughts and advice.


Digital Promotions and Events


Digital promotions and events are becoming more and more common these days. You can host digital media events at your convenience, including webinars, webinars with live webinars, and live webinars with live webinars. These digital events can also be used as way to introduce your brand to new audiences.

For example, if you want to give away free stuff to your customers, you can hold an annual digital giveaway. This could be the perfect way to introduce your brand to new customers. You could also offer free digital products at the event like a free e-book or a free digital course. You can also host digital marketing events that are focused on one specific topic like a sales event or a digital marketing seminar.


Conclusion


The digital age has been a really important and productive one for marketers. They are now having to think about how they want to reach as many potential customers as possible. With this in mind, how do you make the most of your digital marketing investment and create content that will capture the hearts of your audience while remaining cost-effective and time-efficient?

Here are seven effective ways you can leverage digital marketing to achieve your goals.

Create Content that’s Easily Accessible – This includes designing for both mobile and digital devices. Use Paid Advertising – This could be a way to earn free advertising with any medium, including digital, social media, and mobile applications. Marketing – In this way, you can bring in new customers and grow your brand authority. Conversational Marketing – This is the process of formally encouraging an audience to make a purchase or two with a single word or phrases used as a combination of two words or phrases that would normally connote different products or services. For example, if you were an advertising agency and you heard that people were looking for digital products like computers, answering yes to that invitation would be a great way to Bring in new customers or increase your existing ones!


Earn Free Advertising – This could be the difference between becoming an authority in your niche and becoming a nobody. For this, you have to spend a lot of money on digital ads or even on a Website sales cycle. You can also rely on paid media, influencer marketing, or digital promotions and events to bring in new customers and grow your brand authority.


Influencer Marketing – In this way, you can bring in new customers and build your brand authority.

Digital Promotions and Events – Digital promotions and events are becoming more common these days. You can host digital media events and use them to introduce your brand to new audiences.


Conclusion –
The digital age has been an incredibly important and productive one for marketers. With this in mind, how do you make the most of your digital marketing investment and create content that will capture the hearts of your audience while remaining cost-effective and time-efficient?

According to the Cargill study, 90% of consumers want more information about their brand and products. With so much potential digital exposure, it is vital that brands are equipped to deliver quality content that leads with relevant and interesting information that the customer is eager to learn more about.

In order to do this, it is critical that brands adopt a digital marketing strategy that encompasses both digital and traditional media. This requires integrated strategies that include digital strategy, mobile strategy, and digital partnerships.


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